The philosophy of this organization is built upon the idea of “Givers Gain®”.
“Givers Gain® is a philosophy based on the law of reciprocity. In the context of networking groups, people who adopt this philosophy dedicate themselves to giving business to their fellow networkers rather than making their foremost concern getting business for themselves. In doing so, other people naturally become eager to repay their kindness by sending them business in return. Givers Gain is a great way to live life in general and it is a standard which we can all apply to ourselves—key word being “ourselves”; it is not a sword to be pointed at others who may not adopt the philosophy.” – Ivan Misner
The mission of BNI is to help members increase their business through a structured, positive, and professional “word-of-mouth” program that enables them to develop long-term, meaningful relationships with quality business professionals.